Campaigns
Oregon Food Bank
Hunger Action Month
Working closely with Kat Black, the amazing graphic designer at Oregon Food Bank (OFB). We worked together to build campaign visuals that could merge the OFB brand with the Food for All Oregonians legislative initiative. Collaborating closely, working to build off each other’s designs was an invigorating experience. Together, we merged the brands in an engaging and creative way.
Second Step
Visual Brand Update
Starting with a social media campaign, I led the cause for an expanded brand aesthetic. This included the addition of textures, grain, and illustrated spots. The look was so well-received that the creative team decided to expand it across brand marketing materials, from ads to web pages.
National Psoriasis Foundation
Founder’s Week Initial Campaign
Founder’s Week was a new fundraising driven campaign. This campaign included the expansion of icon assets to be used across the brand in the future.
Fall and Winter Giving Campaigns
Previous years seasonal giving campaigns were very “seasonal” in the whole creative theme. This year, I decided to move away from that and move toward the direction of an in-progress brand redesign. At the time of these designs, I did not know what the updated brand visuals were going to look like, however, being the brand designer I was steering the visual direction, as much as possible.
Psoriasis Action Month 2018
Prior to the redesigned website and brand visuals, the brand was loud and cluttered. These graphics are a representation of my start at NPF before adjusting the look and feel of the brand. I wanted to share primarily for the animation sample.
Psoriasis Action Month 2020
This campaign example is following a redesigned website. The site uses shapes and circle containers. For brand consistency and to showcase the new visuals, I used them in the PAM 2020 campaign.
